Put Your Product in Front of Counterculture Buyers

BuyerWire helps brands, suppliers, and distributors get discovered by smoke shops, head shops, vape shops, convenience stores, kratom retailers, and counterculture buyers looking for new products to stock.

PHYSICAL + DIGITAL BUYER REACH

Deals. Drops. Distributors.

Choose How Your Brand Appears in BuyerWire

Simple placement options designed to put your product, deal, supplier offer, or wholesale program in front of retail buyers through BuyerWire’s printed mailer, digital issue, and website features.

Featured Placement

Put your product or brand in a higher-visibility position inside BuyerWire.

Product Drops & Deals

Promote new products, wholesale deals, closeouts, sample offers, or limited-time buyer incentives.

Supplier Spotlight

Introduce your company, product line, distribution offer, or wholesale program to retail buyers.

Sponsored Highlight

Run a short B2B feature, product education piece, or category-focused brand story.

One Placement, Multiple Buyer Touchpoints

Printed BuyerWire Mailer

Appear in a physical BuyerWire issue mailed to retail buyers looking for products, deals, suppliers, and wholesale opportunities.

Digital Issue

Get included in the digital BuyerWire issue so buyers can review your product, offer, or brand online.

Website Feature

Be featured on the BuyerWire website, giving buyers a place to revisit your placement after the issue is released.

Buyer Email Updates

Reach subscribed buyers through BuyerWire email updates featuring new issues, product drops, supplier highlights, and wholesale opportunities.

Placement Options

Product Slot

Per weekly issue $99

Good for:
Includes:

Featured Product Slot

Per weekly issue $199

Good for:
Includes:

Premium Feature

Per weekly issue $299

Good for:
Includes:

Custom Opportunities

For category sponsorships, issue sponsorships, sponsored articles, supplier spotlights, or custom campaigns.

More Than ad Slots — Build Buyer Interest

BuyerWire can also feature supplier highlights, product education, brand spotlights, category trends, and short B2B articles designed to help retail buyers understand why a product is worth stocking.

Supplier Spotlight

Product Education

Brand Highlight

Category Trends

Sponsored Article

What You Provide

Need help writing the placement? We can help clean up and format your copy so it is buyer-ready.

Frequently Asked Questions

Is BuyerWire a magazine?

No. BuyerWire is a physical and digital B2B buyer wire built to help retail buyers discover wholesale brands, new product drops, supplier highlights, and retail-ready opportunities. Instead of long editorial articles, BuyerWire gives buyers a fast, direct way to see what brands and products are worth reviewing.

BuyerWire is built for brands, distributors, wholesalers, suppliers, and product companies that sell to smoke shops, vape shops, convenience stores, counterculture retailers, and other retail buyers. If your product belongs on a retail shelf, BuyerWire is designed to help buyers discover it.

BuyerWire is created for B2B retail buyers, store owners, purchasing managers, distributors, and wholesale decision-makers looking for products to stock. The goal is not consumer traffic. The goal is to put your brand in front of people who buy products for stores.

No. You do not need to offer a discount. Brands can promote new products, best sellers, wholesale programs, distributor availability, retail-ready collections, or general brand exposure. However, strong buyer offers, opening order incentives, or limited-time wholesale deals may help increase interest.

Yes. BuyerWire is designed to include both digital placements and physical mailer opportunities. Digital features help buyers review your brand online, while physical placements put your brand directly in front of retail buyers in a format designed to be quick, useful, and easy to act on.

Submit Your Product for BuyerWire

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